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All the best planning and design elements, including deep-dive market research, can be for naught if the reality in the store doesn’t adhere to the planogram. It’s making sure the shelf space allocation in your store matches the planogram design. Planogram compliance is exactly what it sounds like. While they can be either, a planogram analyst is more likely to be an employee hired by company a planogram consultant is more likely to be an outside contractor. This is typically the person responsible for all things related to inventory, product flow, product placement, category management, and POG merchandising. Whether called planogram analyst, planogram supervisor, planogram manager, or just planogrammer, these jobs often involve a combination of analytics and operational tasks.
#WHAT IS PLANOGRAM HOW TO#
These merchandisers must also determine how to maintain those supply chains that are performing the best in the store. By comparison, a POG merchandiser is more concerned with the potentially dramatic sales effect in making subtle changes to the planogram design. A retail store manager, for example, is more likely focused on operational efficiency and planogram compliance than the nuances of visual merchandising strategy.
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While many people are involved in the POG process, not everybody is a planogram merchandiser. POG merchandisers are responsible for implementing merchandising strategies through the design and deployment of planograms. In retail and merchandising, it’s common to pack all these meanings into an acronymic shorthand…How’s the POG looking? What is a POG merchandiser? Planogram, planogramming, or planogrammer, POG is both the result and the process for creating that result. But just as the definition of a planogram can be viewed as an image of products on display or a set of schematics for designing these images, the exact meaning often depends on the context. In retail and merchandising, POG simply means planogram. What does POG mean in retail and merchandising? These schematics can represent shelves as well as other kinds of merchandising displays. Thus, a planogram is also a set of visual schematics for product listings that can be used to design the layout of a store or the range of various products and product categories. These diagrams are almost always part of a larger planogram system. A planogram may use SKU numbers or product images to indicate the placement of specific items. Kroger patented their own “system and method for mapping of planograms” in 2005, so maybe they’re on to some techniques that their competitors have missed.A planogram is a diagram used by retailers that shows the composition of products or services on display for the purposes of maximizing sales.
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Do these items match better with the store’s overall proposition - including ones that never get past the buyer’s desk? A best-in-class planogram package might include a way to determine if there’s items with overlapping demand, meaning that one of them is probably duplicative. This ties up inventory dollars for the retailer and distracts consumers from items that might have a broader appeal. When a store stocks slow-moving items, that inventory can sit on the shelf for weeks and weeks. However, for a case of 12 or 16 units, that usually translates into a standard 2 shelf facings.
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This does prevent the need to have inventory in the back room. One in particular that drives me nuts is a focus on loading a shelf with the minimum amount of stock (usually 1 1/4 to 1 1/2 cases).
#WHAT IS PLANOGRAM SOFTWARE#
Small typefaces, too-tiny photos of products, harsh colors.īeyond the aesthetics, analytics within planogram software encourage some measurements that aren’t always efficient for a store. There are some standard software packages that create planograms, and the output is generally visually awful. On many levels, I believe that there are planogram issues that can be improved – more to come in future posts. This covers some of the basic uses - no doubt, there’s more.